Web Fluidedge

Corvil
Companies, like people, change. As they evolve, develop new products and move into new niches, their messages naturally change with them. When Corvil first emerged onto the hi-tech stage, they wanted their customers to focus on how the company’s ‘bandwidth optimisation software’ could save them time, money and stress – in simple terms, make the life of the average IT specialist a brighter and happier one. These were the messages that shaped the warm, glowing visual language we gave Corvil in its infancy.

The world of high-frequency financial trading is anything but warm. Microseconds mean millions and transparency — knowing you’re getting information and executing trades faster than the competition does — is paramount. Corvil asked us to help them carve a niche out of this harsh new environment by developing a language, both verbal and visual, for communicating with the average Type-A stress junkie that is a highfrequency trader. We think we succeeded in marrying the comfort of the identity with a sharper-edged sense of humor and wit.