An Grianán
Type as players on a stage, a visualisation of theatre and performance
- our logo design for the An Grianán Theatre is based on the existing
parallel between type and the concept of the theatrical experience.
Type is a character, we even call letters characters. It expresses
emotions and states in the same way performers do on stage. What is
a theatre other than an empty space waiting to be brought to life through
performance? We expressed this by placing ever-changing typographic
treatments of the letter 'g' within a constant black frame, the auditorium.
The design was awarded the 2007 European Design Award for best company
logo.
