Collectively Gorgeous

With the promotional material we developed for the Offaly Artisan Food Group and the Offaly Craft Group we had to negotiate a tricky line between the individual and the collective. We had to find the right tone of text, the right balance of image and layout that would allow the personality of each individual to come through without sacrificing the marketing impact of the collective.

That John and Sally McKenna of the Bridgestone Guides called the Offaly Food Producers the rising stars of 2007, and our publication 'gorgeous', we take as confirmation of having found the right tone and balance.