Points of Contact

Sometimes a company's most important point of contact with its customers is the one most easily overlooked, something as mundane and functional as an invoice, an account statement or a despatch notice.

Think about it, though. Who really enjoys getting an invoice? Worse yet, who enjoys getting an invoice that is hard to decipher and understand, making the pain of paying just that bit more painful. At this tension-filled moment in the transaction process, wouldn't it be wiser to make paying, if not exactly a pleasure, maybe just a little less of a chore?

The medical and surgical supply company, Iskus Health, had the foresight to recognise that the hospital staff responsible on a day-to-day basis for ordering and managing medical supplies were the key to their business. If we make it easier for them to do their jobs better and more efficiently, Iskus reasoned, they're likely to order more from us.

Besides using the latest information technology to streamline the tracking and ordering of supplies, Iskus went one step further, asking us to design simple, clear cut, easy-to-understand forms – invoices, delivery dockets, and account statements. They took the mundane and turned it into a powerful image building tool.