What if...?

The Centre for Design Innovation considers design as a process, not outcome. It studies the integration of design thinking in the development of products and services in the public and private sector. It looks at how design, creativity and innovation can improve the world around us, asking all of us to play with the question 'What if...?' We thought of the dot as the blank slate. The playful doodling, design thinking in progress, then transforms it into whatever we want it to be. The imagination is the only limitation to what the dot can become.